The Strategic Marketing Plan for Spicy Toddy Wine Essay

The Strategic Marketing Plan for Spicy Toddy Wine - Essay ExampleThe important USP is the introduction of preferential change days, on selected weekends and holidays, with attractive offers to improve the sales during the weekend and holiday flings. Also an excellent network of sales distribution bring to digest the sales payoff is also envisaged in the process. Long-term success depends on having satisfied pool of customers and hence customer retention initiatives also have a major region in the promotion of Spicy Toddy Wine.The primary sales outlets atomic number 18 the key places where the youth is expected to spend considerable amount of time during their leisure. The encounter sport centers, beaches, movie halls and commercial places are the locations where the Spicy Toddy Wine would prefer to consolidate its sales. The distribution channels would be tailored appropriately to support the sales at this location. Though the sugar syrups are reported to have stored for more than a year without any violate, the health consciousness of the population could prove in the intuition of avoiding the products with the extended shelf life (foodbanter.com, n.d.). Thus the concentrated selling points with the necessary promotions would demand a highly efficient distribution channels to support the sales. The channels of distribution are also created to ensure a proper supply linkage to the prime tourist places where the product would be pushed as an exclusive product of the region. Further, the logistics in distribution is planned very carefully (Kotler and Armstrong, 2001). The entire chain starts with primary processing centers located in prime palm growing regions. The natural toddy pooled from local producers is processed to remove any microbial contaminants and checked for its purity and product acceptability as per the FDA regulations. The quality aver team has diverse role like ensuring the quality at all processing and bottling centers and quality at the delivery locations. The quality assurance is more crocked in the places where wine vending machines are installed. The grouping for delivery is also undertaken in variety of ways. From the small sachets for a fast moving individuals, special tour pack which have better bottle in tamper free boxes to prevent any damage in long journeys and home buyer pack which are targeted at home based users. The packed goods are carried to the exclusive sales points being operated in the specially designed chilled vans to prevent any damage to the product. The inventory updating is scheduled for Fridays based on the sales forecast received from sales team. The beer vending machine placed at prime locations are operated only on weekends and holidays. They are refilled on Fridays and emptied and cleaned on Mondays. The vending machine refill operations are managed by a different team as it demands sophistication and better quality in its handling. In addition, the exclusive weekend parlors ar e the special centers which were set up to monitor the direct sales and to interpret the buying behavior of customers and hence to develop means to improve the delivery. Marketing Mix Customer Relationship Management Retention of customers in the most elusive part in the business of wines